4 Tips to improve SEO Image Optimization (and Traffic)

As the content of the blog, the picture is one of the important elements. Even for some blog (photo blog, infographic blog, and other image-based blog) the image is the primary content. In this web 2.0 world, the picture has become a visual object into everyday meals. Just look at the web-social web curation as Instagram Pinterest and now continues to be a favorite of the majority of Internet users.

On the other hand, Google Image Search (Google image search engine) is the largest and main source the internet users to search for images as you wish. Therefore, as a source of traffic, search engine optimization (SEO) through pictures is a part that is not less important. Extracting traffic from google image search can not be considered one eye, because it gives a pretty significant amount. In a Google search on its own, optimizing images can also provide value, especially on a keyword in the enrichment of the content. (in the alt attribute and file names).

According to seems to me, this is very important if your content contains images, well.. Although only one. And of course, this being the VERY, VERY MOST IMPORTANT If your blog content is image-based, because many different little optimalisasinya with SEO content writing/articles as most of the blog. What's more, the new layout Google Image search allows the user to get a variety of information about the image, including the source Uploader page link image.

On another blog, I already spoke about the relevance of the alt attribute on images for visitors and search engines. The point is on how it weighs the alt attribute can provide value, help, and descriptions for both. In this opportunity, I would have been more drawings on the optimization specializes in the context of SEO and Blogger. More or less the same tips to be found, but I would be even more stress for users of Blogger.

Well, to take advantage of optimally in terms of image SEO, here are 4 tips that I have core prepare for you:

1. the use of the name of the Image File
The file name is simply a unique file identity, should not be the same in a computer folder, and is the absolute identification tool. As well as these functions, the filename will obviously give a clear description as well. This also applies to web pages. Individual web page that displays the image files as well as other files, such as html files, php, asp, and so on.

Example: http://tautweb.com/foldergambar/nama-file-gambar.jpg

As well as the optimization of the permalink url web/blog, you also need to pay attention to the permalink of the image. Before you upload an image, change the file name to be more descriptive. For example, you just make a photo with a digital camera or camera phone, hence the name of the image file will be named automatically according to the settings, for example: Photoa11234. jpg. Rename the file to be descriptive, give you an idea about that photo. Add a hypen (strip) to provide space, just like the file names in the blog page permalink.

Example: photos-Beach-legian-bali-2013. jpg

The file name is rather long and descriptive does not matter, provided it is not flooded with same keywords repeatedly.

2. the use of Alt Text (the text in the Alt attribute)
In addition beneficial for visitors if the image failed to load by the browser for some reason or other, the text in the alt attribute has a deksriptif function for search engines. Search engines cannot "see" images. He can only "read" the text. The text in the alt serves as the anchor text (the same as anchor text links). Alt could be more deksriptif than the name of the image file. But the requirement is the same, do not be inundated with keyword.

Alt tag in the example links and images:
< a href = "url of the image or url of the specific page" img >< alt = "I was with my boyfriend in legian Beach bali" src = "urlgambar"/>

How to add alt text in Blogger
Method 1: you can add the text into the image tag like the example above, i.e. through the "HTML" mode in post editor after uploading images.

Method 2: click the image that appears in the post editor once uploaded and inserted into the post. The menu will appear like the example below, then click "properties".
Add alt text in blogger.
Then enter a text into columns alt text and click "OK."
filling alt text into the form image.

3. the size of the Image File
Though Google does give a certain file size specs on a decent image is indexed, but this implied Google talk. Submitted that the weight of a page that is too large to affect loading the web, and it definitely affects the user. This is a consideration for Google because Google is paying attention to the user experience. Therefore, it is a bit much, web/blog loading speed affect SEO. One of the causes, even for the largest, a web page becomes very heavy are the pictures. Therefore, a fully optimized image file size is very important. Use compression and image optimization tool that does not diminish the quality of, for example, you can perform compression and PNG optimization by PNGGauntlet.

4. the text surrounding the Image
As well as the influence of the text surrounding the link (the levels of relevance), text around images too influential because it gives an overview of relevance to the topic and emphasis that is being talked about (in the picture). Why is this so? For keyword-keyword in the text around a picture or text within a page where there are these images inform and encourage Google to take that into account. Make sure the description (a file name and alt text) to your images relevant to the text around it, and vice versa. The use of caption/text description below the image (optional) is also part of the text surrounding the image.

As a content, images need to cared for their use. The use of the right description not only will effect both to the user, but also against their SEO efforts and efforts to increase traffic. There are four important elements to note: the name of the image file, the text in the alt attribute, image size, and the text surrounding the image. Finally, all these efforts back to your creativity in optimizing the fourth. If you want to learn more about the relevance of web images, the alt attribute, the web visitor, and SEO, check out my article at tautweb.com.

Have a nice ... "Picturing"! :)

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